Maphosa blog

 THE RISE OF TECHONOLOGY [AI]  INTRODUCTION As we move deeper into 2025 , one trend is redefining digital marketing strategies across the board: AI-powered search . With tools like Google’s Search Generative Experience (SGE) and the integration of conversational AI into platforms like Bing and Perplexity. AI-powered search uses artificial intelligence to provide more accurate, conversational, and personalized results. Instead of just returning a list of links, AI-powered engine advantages are: 1. Summarize multiple sources into a single answer 2.Understa nd  natural language queries  3.Prioritize user intent over keyword density 4.Pull answers from structured and unstructured data sources SIGNIFICANCE OF AI OVER SEO 1. Traditional SEO is no longer enough AI search platforms are shifting away from “10 blue links” and focusing on featured snippets , zero-click answers , and conversational summaries . If your content isn’t optimized for semantic search and structure...